Today, apps use becomes one of the primary reasons for the growth in mobile. Mobile apps indeed have brought more convenience to our life like eating, travelling, entertainment and living. That’s why app store is filled with millions of excellent apps. If you are accidently one of those app developers who want to stand out from the fierce competition, you need come up with a series of perfect marketing strategy to get your app discovered, increase app ranking, and boost your app downloads. And these are exactly the ultimate goal of app store optimization (aso).
You should take aso services into consideration when building your mobile apps, which is crucial to increase visibility and generate downloads before your brand is left behind in the dust and your competitors are consuming your market share. Here we would like invite you our app store optimization tips at our site and hope you can increase your downloads substantially!
- Conduct keyword research to find relevant keywords to optimize your app. Consider using tools like Google Trends, Google Keyword Tool and other third-party tools. If you want know more about app store optimization service, please contact us as soon as possible!
- Make sure your app has good ratings and reviews, by creating features that meets users’ needs and by making the app simple to use.
- Promote your app through Facebook, Twitter and other popular sites to increase downloads, links and social endorsements.
- Use a high-resolution icon that enforces your brand and helps users understand the intent of your application.
From:http://www.tapaso.com
Sunday, March 29, 2015
Wednesday, March 25, 2015
Mistakes Need to Avoid for Confirming the App Keywords
Different App keywords mean difference between a successful app which gets lots of download and the other one never gets any of traffic. We all know that keywords are a very important factor of app store optimization service. So here we want to introduce some mistakes need to avoid.
In most markets, your app name and company name count as your keywords, and can be combined with your iTunes Connect keywords to form multiple word phrases that you will also rank for. On the other hand, if your app is in the Games/Puzzles category, it will show up for searches that include ‘games’ or ‘puzzle’ but not any combinations of ‘games’ and ‘puzzle’ with your actual keywords, so only apps that are very popular should consider including their category as keywords.
The most common mistakes for app store seo are spaces in between keywords or multiple phrase keywords. Imagine Rovio is coming out with a new game named Angry Birds: Clay Castle, and their new intern comes up with some new keywords.
Using keywords which receive no traffic is a little bit more difficult thing to figure out, but some keywords simply receive a lot more traffic than others. You can easily rank as the #one app for 'constitutionality', but you will be the only one! Not a lot of people search for uncommon keywords, so make sure the keywords you are striving to rank for have a reasonable amount of traffic for aso services.
Using very long words as your keywords might seem obvious, but long words are both less likely to be searched for, and take up more space. A ten character keyword for which you would rank first can potentially be replaced by a four and five character keyword pair that might potentially bring you more traffic.
We hope this strategy can help you avoid these mistakes if you have the schedule for your app store optimization or have the plan to create an App. We will keep updating more for you.
From:http://www.tapaso.com
In most markets, your app name and company name count as your keywords, and can be combined with your iTunes Connect keywords to form multiple word phrases that you will also rank for. On the other hand, if your app is in the Games/Puzzles category, it will show up for searches that include ‘games’ or ‘puzzle’ but not any combinations of ‘games’ and ‘puzzle’ with your actual keywords, so only apps that are very popular should consider including their category as keywords.
The most common mistakes for app store seo are spaces in between keywords or multiple phrase keywords. Imagine Rovio is coming out with a new game named Angry Birds: Clay Castle, and their new intern comes up with some new keywords.
Using keywords which receive no traffic is a little bit more difficult thing to figure out, but some keywords simply receive a lot more traffic than others. You can easily rank as the #one app for 'constitutionality', but you will be the only one! Not a lot of people search for uncommon keywords, so make sure the keywords you are striving to rank for have a reasonable amount of traffic for aso services.
Using very long words as your keywords might seem obvious, but long words are both less likely to be searched for, and take up more space. A ten character keyword for which you would rank first can potentially be replaced by a four and five character keyword pair that might potentially bring you more traffic.
We hope this strategy can help you avoid these mistakes if you have the schedule for your app store optimization or have the plan to create an App. We will keep updating more for you.
From:http://www.tapaso.com
Thursday, March 19, 2015
Secrets for Improving App Ranking in Google Play Store
In order to achieve the success of apps, developers should focus marketing strategy which can make app ranking better. App store optimization is utilized to boost apps effectively and drive more downloads. The more downloads your app gets, the more number of the people is satisfied with using the application, which tells the success story of the application itself. Today, we are going to introduce some factors for increasing app rank in Google Play Store.
Firstly, launching time and duration. Is your app is new or it’s already live from long time on Google play store? With the inventions in Smartphone and smart devices, people are looking for more advanced and new applications for their devices. If you are submitting a new app to play store, chances are there to improve app store ranking at the initial stage as people will curious to know more about the app. It becomes easy to get good ranking after launching of the application within a month of launch.
Secondly, category selection. What your application is about? First, identify the right category for your apps and then submit your apps in the right category, which helps to identify by the targeted users. App store optimization service can help to reach your potential users.
Thirdly, keywords selection. After you choose the right category, it is also required to set and choose keywords, which describes your app perfectly. People do app search with different commonly used words. Use keywords accordingly your app name, specification that helps it to get more downloads. Professional aso services will assist you choose the correct keywords and keyphrases which are the most basic elements have effect on app ranking.
Fourth, analyze download ratio and retention ratio. A user visiting you should also check the right kind of keywords along with a good download ratio so that he knows that he got the right thing, which he is actually looking for. Retention rate describes how many users have installed your application and kept it within their devices and who delete the app within 1 month of installing it.
Fifth, user reviews. Getting good and positive reviews for your application speak about how people really like about your application and it will gives the best effect on your app promotion on Google Play Store. In addition, good user reviews help you to get more downloads. If you want to know how to do app store seo better, keep an eye on our website and find the most effective tips for app store search optimization!
Now, you can implement all the basic required things to do aso app store search optimization, and wait for a good result! What’s more, aso is a long process, you need to take every step elaborately and adjust the strategy guides to cater to the changing trends. At the same time, keep patient and calm! Please contact us as soon as you need aso services!
Firstly, launching time and duration. Is your app is new or it’s already live from long time on Google play store? With the inventions in Smartphone and smart devices, people are looking for more advanced and new applications for their devices. If you are submitting a new app to play store, chances are there to improve app store ranking at the initial stage as people will curious to know more about the app. It becomes easy to get good ranking after launching of the application within a month of launch.
Secondly, category selection. What your application is about? First, identify the right category for your apps and then submit your apps in the right category, which helps to identify by the targeted users. App store optimization service can help to reach your potential users.
Thirdly, keywords selection. After you choose the right category, it is also required to set and choose keywords, which describes your app perfectly. People do app search with different commonly used words. Use keywords accordingly your app name, specification that helps it to get more downloads. Professional aso services will assist you choose the correct keywords and keyphrases which are the most basic elements have effect on app ranking.
Fourth, analyze download ratio and retention ratio. A user visiting you should also check the right kind of keywords along with a good download ratio so that he knows that he got the right thing, which he is actually looking for. Retention rate describes how many users have installed your application and kept it within their devices and who delete the app within 1 month of installing it.
Fifth, user reviews. Getting good and positive reviews for your application speak about how people really like about your application and it will gives the best effect on your app promotion on Google Play Store. In addition, good user reviews help you to get more downloads. If you want to know how to do app store seo better, keep an eye on our website and find the most effective tips for app store search optimization!
Now, you can implement all the basic required things to do aso app store search optimization, and wait for a good result! What’s more, aso is a long process, you need to take every step elaborately and adjust the strategy guides to cater to the changing trends. At the same time, keep patient and calm! Please contact us as soon as you need aso services!
From:http://www.tapaso.com
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