App Search Optimization: Factors Affect Your App Rankings

When you do app store optimization, surely you want to get the good result like higher app ranking, great downloads and many users. However, the process is quite long and complex, so you need know what factors can affect your app rankings. To make some improvements in your app marketing strategy, pay attention to these factors including on-page factors and off-page factors.

On-page Factors

App Title – Like Title Tags for websites, this is really important and needs to have keywords but also convey your branding without being spammy.

Description – This should start with two sentences that describe the app and its primary use and benefits. You can then go into more detail on its features and include any reviews or quotes you have that back the claims you are making.

Keyword – This only applies to Apple’s app store. You have 100 characters and need to use them wisely! Like traditional SEO your keywords need to be relevant. You’ll also want to work with aso services to help you understand the search volume and difficulty of ranking for the keywords most relevant to your app. Don’t repeat keywords you used in your App Title and don’t use multiple word phrases as Apple combines them for you!

Off-page factors.
Ratings and Reviews – Ratings are an important ratings factor for your App store rankings and using white hat methods to increase positive ratings will not only increase your app rankings but also your conversion rate. The higher app store rankings you get, the more chances your app get downloaded!

Link Building – This applies for the Google Play store. A good app can generate lots of buzz on sites like Tech Crunch and Mashable and give your website fantastic links but generating links to your apps specific page in the Play store is much more difficult without the help of a good SEO.

In conclusion, it is crucial to keep attention to these factors in order to improve app store ranking. Or you can contact us for more professional advice and app store optimization service!

From:http://www.tapaso.com