Why not choose app store optimization to market your app? It cost you nothing but time and energy. Least time invest leads to best result. If you don’t have a marketing budget but want to improve the exposure of your app in app store, try to utilize app store seo. Maybe your next app will become the next Flappy Bird. Here we are introducing you some tips for improve your app ranking.
1. Identify your keywords.
- Do keyword research. Spend some time thinking about keywords that best categorize and describe your app.
- Try using the singular version of a keyword, e.g. school not schools.
- Use all the available characters if possible. Last we checked, you were given up to 100 characters. Use them all.
- Localize your keywords for each given language.
- Do not repeat the app name in your keywords.
2. Improve your ranking by converting more downloads. The more downloads you are able to convert, the higher up the rankings you will appear for your chosen keywords. As for how to increase mobile app downloads, you can consult our site to find the best answer!
2. Take advantage of ratings. Make sure to include randomized prompts asking your customers to rate your app within the App Store. It takes little coding time to add but it is a great way for your happy users to show some love for all the hard work you’ve put in (and that’s the least they can do, especially if you have no pricing model).
4. Keep the description short and sweet. There’s a misconception that a long descriptive app summary helps with rankings. We have yet to find any metrics to support this, but we do recommend the following:
- Keep it simple and short.
- Include quotes from popular press or reviews that talked about your mobile app.
- Use bullet points that best describe the key features of the app and its overall purpose.
- Convince your potential new users that your app is worth the download.
After finish these steps, you can track and analyze the result. Meanwhile, you also need adjust your app store marketing strategy to cater to changing rules of app store. Overall, aso is a long process, so you have to keep great patience to see the best result. Don’t ever overlook a single factor which has impact on aso!
From:http://www.tapaso.com
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