Why Do You Need App Store Optimization?

App store optimization is recognized as the most practical method to do app marketing strategy for most developers.Nearly 25% of the global population will be a smartphone user by 2016. This figure is expected to touch one-third by 2018. This is definitely the era of smartphones, and their popularity has surely paved the way for mobile apps. However, little can be achieved unless you rank high in Google Play and App Store. This is where App Store Optimization comes in.


First you should make clear that what is App Store Optimization service is. ASO is simply the process of optimizing mobile apps to rank higher in Google Play and Apple app store search results. The higher your app ranks, the more visible it is to smartphone users. The whole point behind ASO is to drive more traffic to your application in the app store so that searchers can “download your app”. Businesses launch mobile applications to enhance their reach among consumers, and ASO is a powerful way to do the same.

If you understand seo, then you should know aso easier. From first website in 1991, we crossed the milestone of one billion websites in 2014, with nearly 571 websites being created each minute. This gave rise to SEO (Search Engine Optimization) which is the process of making your website ranking higher in search results.Leading application stores were launched in 2008, and within a span of seven years, the number of applications has risen to 2.5 million. At a time when businesses have started making mobile applications their main selling channel, importance of App store Optimization (ASO) has increased tremendously.

Most importantly, aso services are more important than ever. In the current age of smartphones, it has become vital for any business to have a mobile friendly approach. More than 60% of all new mobile app installs originate from search in the app store. This makes store search the most used method for discovering and downloading new apps. Neglecting such a medium surely doesn’t make any sense. So if you want improve your app ranking, you need focus more on aso in addition to developing excellent apps.

Overall, if you want to do app store optimization effectively, there are many elements you should take into consideration. There are many app store optimization tips offered at our website. You can visit our site to find more!

From:http://www.tapaso.com