There are many facts you need to know if you want to run app store optimization smartly. The higher your app ranking, the more downloads your app will get, which implies the success of app marketing strategy. Here, to help boost your app downloads, you not only need to learn some basics about aso services, but also have to follow some tips and guides while doing aso! Here we would like to introduce you some app store optimization tips about how to boost app downloads.
1. Get your target clients. There are key differences between iOS and Android, and there are specific reasons that people choose each of these platforms. As a result, your Apple audience is different from your Android customer base—and elements that are a big hit with one crowd may not be the best match for the other. If you make your own app on Como’s platform, the iOS and Android versions of your app will automatically be optimized for their respective platforms and target audiences. But you developers out there will want to keep the contrast between Apple and Android users in mind when building your apps.
Pay attention to what iPhone and iPad users say about your app. If you consistently see similar themes or requests, you will know what tweaks need to be made. If you’re looking to charge per download, keep in mind that Apple users will gladly pay for add-ons when they feel like they’ve been given extra value. In addition to improving your product, listening to the peanut gallery will communicate to them that you value their opinions. When people feel personally involved in the shaping of a product, they will be more likely to invest in it.
2. Get to know the latest launched mobile products like Apple 6, Apple 6 Plus and so on. If you’re developing your own app, it’s important to keep up with Apple’s major developments so you’ll better be able to decide which features and design to offer your iOS customers. The past couple months have seen some major progress there, and not only for end-users: The iPhone 6 and iPhone 6 Plus, Apple Watch, and iOS 8 all offer new creative opportunities for developers. Understanding the nuances of these products will help you come up with practical ideas to improve app store keyword ranking and get more downloads.
3. Start spreading the news. To make your app a big hit on iOS (as well as on Android), it’s helpful to generate some serious buzz surrounding it. For larger companies, this could mean developing and implementing a large-scale media plan—but even the smallest SMBs should make the most of their websites, blogs, and social media presence. Trick out your website and/or blog with all the appropriate social media buttons and an email sign-up form. You’re definitely going to want a selection of screenshots, and you’ll need some video, so make sure to have an active account on YouTube.
Additionally, make sure to be proactive about getting attention from the blogosphere. There are tons of sites that offer helpful app reviews, such as CNET. And keep in mind: Having effective public relations doesn’t have to mean getting airtime on national TV—you can make a big splash by reaching out to local TV, radio, and newspapers. If you do a great job with your marketing and your app is up to snuff, the right people will take notice.
4. Reach out and touch someone (at Apple). There are already 1.2 million apps in the App Store, so there is a good chance Apple won’t pay special attention to your app. That doesn’t mean your customers won’t take note—but for developers and larger companies, getting on Apple’s radar screen could open doors that will help you get more downloads for your app. If you want to make this happen for your business, your best bet may be to get in touch with someone at Apple directly.
The best way to rub elbows with Apple types is to attend the annual Apple Worldwide Developers Conference. Chat up Apple developers after the sessions and during the labs. Generally get to know everybody you possibly can. If you start showing your face in the right places, people will know you’re serious about creating a successful app. If you want to achieve the best result, you can contact us for professional app store optimization service!
5. Just give it away. People like free stuff. If your business is one of those that charge users per download, changing it up and letting some users get it for free may boost those app downloads and actually increase your revenue. How? First, consider giving your app away for free on a designated day, or even a few days. People will notice and give it positive reviews, assuming they like it. This kind of attention is bound to push your app up the charts, both on iOS and on Android.
Second, develop a free demo version of your app. Most of us have downloaded a demo at some point to test out an app we’re interested in before plunking down any dough. A free demo allows you to expose your app to a much larger audience—and draw in more users once they discover how fantastic your app really is.
In conclusion, there are many methods to boost your app store downloads. Just remember to track the data and learn the latest trends in order to adjust your app store marketing strategy. If you don’t have time to do aso, you can hire aso services to implement this part for you!
From:http://www.tapaso.com
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