How to Succeed in the Apple App Store

There are mainly two factors for app developers to see whether their app advanced other apps. They are app ranking and app downloads, and the app ranking is more important as only your app rank advanced can searches find your app. But how can you increase app rank? Take the app store as a sample, here we will give you some guide to boost app ranking in the apple app store.
-"Support the platform" ...
... as Wunderlist’s Lehnert says. Apple updates its mobile operating system, iOS, once a year. Same with its desktop system OS X and it will begin doing the same to its Apple Watch version of that. Apple likes to see developers update their apps to take advantage of iOS’s new look and new features as soon as possible. Wunderlist and Onefootball, for instance, both launched Apple Watch apps as soon as the new device was out. One football’s Cranach says his app was one of the first 1,000 apps on iOS when the App Store first opened in 2009.
 -Have a really great product.
Obvious but true, unfortunately: Apple staff review every single new app in every country, by section (games, productivity, etc). It’s a very strict, thorough process. So if your app sucks, it’s not going to get attention. Just being the best is half the battle. “The product has to speak for itself,” says Onefootball CEO Lucas von Cranach.
-"Support the platform" ...
... as Wunderlist’s Lehnert says. Apple updates its mobile operating system, iOS, once a year. Same with its desktop system OS X and it will begin doing the same to its Apple Watch version of that. Apple likes to see developers update their apps to take advantage of iOS’s new look and new features as soon as possible. Wunderlist and Onefootball, for instance, both launched Apple Watch apps as soon as the new device was out. Onefootball’s Cranach says his app was one of the first 1,000 apps on iOS when the App Store first opened in 2009.
-Have a pre-existing relationship with Apple.
It is a depressing fact of life that the App Store is not always a meritocracy. Apple’s App Store review staff are much more likely to feature your app if they already know who you are from previous experience. “We have go-to people [at Apple] for almost everything,” says Benedikt Lehnert, Wunderlist’s chief design officer. “Same with Google,” which runs the Google Play app store. (Hugo Barra, Google's former Android product manager who is now the vp/international at Chinese phone-maker Xiaomi, is a friend of Wunderlist founder Christian Reber, and that helps too.) “We know a lot of people in the company,” says Onefootball’s Cranach.
- Send developers to Cupertino.
Apple brings in outside developers to tell them about new stuff and train them in its products’ new capabilities and guidelines. If you can wangle an invitation, be prepared to send developers to the company’s California HQ for extended periods of time. You want as much face time as possible with people inside 1 Infinite Loop as possible.
- Make sure your app makes sense for the device it’s on.
An Apple Watch app shouldn’t try to repeat a miniature version of everything you can do in the iPhone app. The watch is only good for a few core things — notifications, for instance
— so design for those. T
The iPad works better for large format experiences like magazines.
Have you remembered these app store optimization tricks? And if you have good optimization tips, can leave your opinion on our site. There are also many other various tips for you to optimize your app.
From:http://www.tapaso.com